How a pharmaceutical company used social listening to empower patients
How a pharmaceutical company used social listening to empower patients Patients have become more and more empowered to gather knowledge and information about their health. They, along with caregivers and healthcare professionals, are increasingly turning to social media to connect with peers and share advice. Combining Talkwalker’s powerful social listening platform with their own analysis […]
How Dubai TV Channels use Talkwalker’s social intelligence tomake data-driven decisions
How Dubai TV Channels use Talkwalker’s social intelligence to make data-driven decisions Understanding audience preferences and interests provides media producers with key insights into their viewers. Today’s TV viewers consume content on multiple devices, watch shows on the go, and are accustomed to binge-watching an entire TV series in one night. Viewers now expect TV […]
How Zoo Zurich uses social to its advantage with Talkwalker
How Zoo Zurich uses social to its advantage with Talkwalker and ARGUS DATA INSIGHTS The world is undeniably digital. We have seen an exponential rise in digital adoption, with the pandemic being a clear catalyst of the changes. The world has swiftly adapted to the new reality, where online and social media interactions are considered the […]
UNIQLO’s Marketing Strategy: Top Takeaways and Insights
UNIQLO has transformed from a men’s clothing shop in Japan to a global fashion powerhouse. Its parent company, Fast Retailing, began operating in 1949. In 1984, the company opened its first store in Hiroshima called “Unique Clothing Warehouse.” The name “UNIQLO” was born by chance when an employee misread the “C” as “Q” while registering […]
The Top Social Media Metrics to Track in 2025 (and How)
December 8, 2024 Contents Want to know if your social media efforts pay off? Start measuring their impact. The “vanity metrics” like follower counts and comments matter. They show if your content resonates. But they’re not enough to measure your social media performance. You need to track metrics at different levels and analyze their cumulative […]
