How Macmillan Publishers authored success using IBM Cognos Analytics

Macmillan Publishers is a global publishing company and one of the “Big Five” English language publishers. If you’re a reader, chances are good you’ve read a book from Macmillan. They published many perennial favorites including Kristin Hannah’s The Nightingale, Bill Martin’s Brown Bear, Brown Bear, what do you see? and some of the more recent bestsellers such as The Silent […]